Pretty Gurl is that small part in all of us who never stopped dreaming of being a princess. Who yearns for simpler times, when feeling pretty meant a plastic tiara, a few pieces of scavenged costume jewellery, your fanciest dress, and your mother’s best pair of heels deftly “borrowed” from her closet.

The fact that nothing fit or really went together wasn’t important. It was how it made us feel. We felt on top of the world! That we could do anything. That we were special. And that we were pretty.

Pretty Gurl Bijoux believes that life should still be that simple: that sometimes all it takes to lift your spirits are a few pretty baubles.